When we think of social media platforms, our minds tend to shift towards apps like Facebook and Instagram, but there are a number of rival social media sites that offer businesses a wealth of opportunity. One of these sites is Reddit, and with over 52 million daily users, the discussion platform offers communities that share … Read more
Being a fabulously talented SEO content writer doesn’t always mean that what you have to say is in any way accurate. For so many years, content writers have been led to believe that the two key ingredients of well-written content are the strategic use of search engine optimized keywords and an engaging flow to their … Read more
Direct Marketing is a marketing technique that involves using one or more channels to send a message to the customer. The message is delivered directly to the customer, without an intermediary such as a retailer, salesperson or advertising agency. Direct Marketing can be done through email, SMS text messaging, social media, postcards and flyers. The … Read more
Are you a content creator whose specialty is podcasting? Do you feel like you’re putting out great quality content that should capture the attention of listeners, yet you fail to see improvements in your ranking? It can be a very competitive market; after all, there are just so many podcasts to listen to that at … Read more
LinkedIn lead generation is an integral component of any B2B tech business’s marketing strategy, helping convert prospects into clients and customers using various tools. These include optimizing a company page, using LinkedIn Groups effectively, aligning sales and marketing processes and using lead forms effectively. They may also include making use of LinkedIn Ads or taking … Read more
Search engines are most people’s portal to the internet. There is a good chance that one is your homepage, and it is where you begin your journeys on the world wide web. The search engine market is dominated by Google, but Bing is beginning to challenge its might and chip away at its share of … Read more