A sales page has only one goal; to convert visitors into customers. Put another way, it is meant to provide such a compelling offer that your visitors can only say…
Year: 2022
The Pros and Cons of Single-Page Websites
Single-page websites come in three main types; landing pages with long-form content, parallax scrolling pages, and pages where more content is loaded as your visitors scroll down. Instead of your…
How to Stop Scrapers Stealing Your Content
Creating high-quality, original content is difficult. You have to think about interesting topics, do a lot of research, write the content, proofread it, ensure it is formatted, work on the…
5 Tips for Cross-Channel Remarketing Success
Marketing would be a lot easier and more effective if every potential customer or website visitor converted after only one interaction with a business or brand. Unfortunately, this does not…
How to Use Google Ad Extensions
If you want to deliver great results with your PPC campaigns, you can do so by placing better bids. Although doing this can increase the number of people who see…
A Guide to Using Interstitial Pages Without Incurring Penalties
Interstitial pages are often a topic of hot debate. The reason for this is that they have been misused and abused for so long that Google finally had to step…