The internet is changing. For years, many companies have relied on something called “third-party cookies” to track what people do online. Think of them like little digital breadcrumbs that websites leave on your computer to remember you and see what you’re interested in. This helps businesses show you ads that are more relevant to you. … Read more
The world of SEO is constantly evolving, and 2025 is set to bring some major shifts in search algorithms, user behaviors, and platform preferences. As an SEO professional, staying on top of the latest trends is crucial for optimizing strategies and safeguarding organic performance. This article explores the key SEO trends to watch in 2025 … Read more
The Google antitrust trial is arguably the most important case of its kind in decades, and the outcome can have serious implications for how we interact with the internet. The US Department of Justice (DOJ) has made allegations against Google for abusing its power within the search and advertising markets to stamp out competition. These … Read more
If your Google business profile has recently been suspended, you will naturally be wondering why. What kind of thing happens to lead to this outcome? Well, the truth is, there are a handful of clear reasons why Google may pull the plug and suspend you. That is why it’s vital to follow the rules and … Read more
Google released Google Bard in what many consider to be the tech giant’s reply to the success of ChatGPT. Google Bard is designed to do much of what ChatGPT is capable of. Still, we can expect it will have different and additional capabilities because Google has developed AI before for use in its voice assistant … Read more
Google has always said that the safety of its users is paramount. With an increase in online shopping activity and the number of ecommerce platforms, Google wants to ensure that all websites shown when users search for a product are legitimate. They also want to ensure that customers receive exactly what they ask for and … Read more