The craze for the Agile approach has been sweeping through the world of marketing for years now. What started out as a software development technique has evolved into one of…
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Is Traditional Media Advertising Dead in the Water for 2021?
2020 has been a challenging year for everyone. Other than a select few businesses and industries that have managed to flourish in the face of coronavirus, most sectors are experiencing…
How to Identify Website Crawling Issues
Once you have researched relevant keywords and created the relevant copy, the next step in the process is getting your site indexed. However, your website has to be crawled before…
How to Use LinkedIn Profile Targeting - And Why
LinkedIn is by all means a unique social media channel that has no equal in the B2B segment. This is largely due to the fact that unlike other more popular…
Best Practices for Google's Responsive Search Ads
In 2018, Google rolled out responsive search ads. This is a new ad format that changes A/B testing for the better, taking advantage of machine learning to craft different ads…
The Top 5 Search Indexing Problems - And How to Fix Them
Almost everyone with an internet-ready device uses a search engine to gather information. It is therefore critical that website owners ensure their content is indexed by search engines and that…