When running a business and creating a website for it, it can be all too easy to make the mistake of thinking that writing your About Us page is going…
Author: Boris Dzhingarov
6 Simple Ways to Boost E-Commerce Conversion Rates
Any business owner would be frustrated to learn that potential customers are leaving their e-commerce site and their conversion rates are low due to a poor visitor experience. Sadly, however,…
How to Generate Useful Facebook Leads for Your Business
Today, it’s hard to find any business that does not have a Facebook page. But the value of a presence on Facebook for your business isn’t just limited to an…
8 Tips for Driving More Traffic to Targeted Landing Pages
When it comes to meeting a business’s marketing goals, there are several critical components to put in place, including effective landing pages complete with compelling CTAs. Effective landing pages will…
Why Even the Pros See Search Engine Rankings Plummet Sometimes
Imagine waking up one day, opening your ranking report, and finding that your site’s hard-earned position on Google’s search results has fallen significantly. Maybe you don’t have to imagine. Perhaps…
Are Celebrity Brand Endorsements Worth Paying For?
When it comes to advertising, businesses need as much help as they can get to ensure their product becomes known in the target markets. Doing this is not always as…