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31Dec
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Why Your Company Needs a Content Guidelines Policy
By Dimitry Karloffin SEO

Why Your Company Needs a Content Guidelines Policy

If you want to improve and scale content production for your business, then it’s important that you have guidelines in place to ensure that your content remains consistent and on-brand.…

24Dec
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AI Content Writing: Will It Ever Take Off?
By Dimitry Karloffin Copywriting

AI Content Writing: Will It Ever Take Off?

AI natural language processing has seen some major advances in recent years. It is now fairly common for sites to use AI chat bots to interact with visitors to handle…

16Dec
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The Differences Between Content Writing and Copywriting Explained
By Dimitry Karloffin Copywriting

The Differences Between Content Writing and Copywriting Explained

In a broader sense, copywriting does fall under the umbrella of content writing. After all, marketing and sales copy is also content and anyone who writes them is technically writing…

17Nov
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How Useful are Readability Checkers for Content Writers?
By Dimitry Karloffin Copywriting

How Useful are Readability Checkers for Content Writers?

Readability is defined as how readable a piece of writing is. Is it legible? Does it have a clear focus? Is it grammatically sound? It is a term associated with…

12Nov
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The Importance of Fact Checking When Writing SEO Content
By Boris Dzhingarovin SEO

The Importance of Fact Checking When Writing SEO Content

Being a fabulously talented SEO content writer doesn’t always mean that what you have to say is in any way accurate. For so many years, content writers have been led…

09Dec
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What Makes Great Content So Compelling? How to Add an Emotional Hook
By Dimitry Karloffin Copywriting

What Makes Great Content So Compelling? How to Add an Emotional Hook

Great content is crucial if you want any type of success with your online endeavors. It does not matter if you run an ecommerce store, YouTube channel, or blog that…

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