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09Dec
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What Makes Great Content So Compelling? How to Add an Emotional Hook
By Dimitry Karloffin Copywriting

What Makes Great Content So Compelling? How to Add an Emotional Hook

Great content is crucial if you want any type of success with your online endeavors. It does not matter if you run an ecommerce store, YouTube channel, or blog that…

07Dec
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6 Tips for Writing an About Us Page
By Boris Dzhingarovin Copywriting

6 Tips for Writing an About Us Page

When running a business and creating a website for it, it can be all too easy to make the mistake of thinking that writing your About Us page is going…

12Nov
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Understanding the Difference Between Copywriting and Content Writing  
By Dimitry Karloffin Copywriting

Understanding the Difference Between Copywriting and Content Writing  

The written word is a powerful tool but it’s also a complex instrument. Brands rely on words to reflect their values, reach their target audiences, and engage potential customers. From…

14Oct
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A Guide to Writing a Content Brief for Writers
By Dimitry Karloffin SEO

A Guide to Writing a Content Brief for Writers

Creating the right content is a crucial ingredient to a successful digital marketing strategy, and without it, all your hard work will go to waste. Even with high numbers of…

08Apr
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8 Top Skills to Look for in an SEO Content Writer
By Dimitry Karloffin Copywriting

8 Top Skills to Look for in an SEO Content Writer

Being an SEO content writer is not something everyone can do. Sure, people imagine that because they tap out emails regularly, they can write an article. Or because they wrote…

30Dec
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Tips for Writing Content in Boring Niches... Concrete Anyone?
By Boris Dzhingarovin Copywriting

Tips for Writing Content in Boring Niches... Concrete Anyone?

Whether a topic is boring is, perhaps, subjective. After all, some people swoon over concrete articles and in-depth research papers on advanced electronics. But unless you are an expert in…

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