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30Sep
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How to Use Analogies and Metaphors to Write Compelling Copy
By Dimitry Karloffin Copywriting

How to Use Analogies and Metaphors to Write Compelling Copy

There are many ways to write compelling copy. You can be direct and straightforward, with very little linguistic flavoring sprinkled in along the way, or you can be an extravagant…

23Dec
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7 Tell-tale Signs of a Bad Copywriter
By Boris Dzhingarovin Copywriting

7 Tell-tale Signs of a Bad Copywriter

Hiring the right copywriter is essential if you want your business to project the right image, make an impact, and increase conversion. Hiring a bad copywriter could be disastrous for…

04Sep
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What Does It Take to Write a Killer Blog Post?
By Adrian Crucein Copywriting

What Does It Take to Write a Killer Blog Post?

If there is one online trend that has really surpassed all others over the past couple of years, a trend that has managed to not only stick around but also…

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