Running a small business can be tough. Many small businesses lack resources and are underfunded, which can make competing with the bigger businesses in your industry even more daunting. But the good news is that there are many ways to use Pay Per Click (PPC) to help your business thrive and future-proof it without an … Read more
Instagram has had a long history of copying features from competitors to retain its audience. They first did it by introducing new filters and stories to compete with Snapchat. They now bring us Instagram reels, which look like a direct response to TikTok. As you may or may not know, TikTok has exploded during the … Read more
When creating a video, keep in mind the following video marketing tips: Start with a problem, and tease the solution. For example, a video about Learn with Shopify may begin with a common challenge, and tease the solution before discussing it. This way, viewers will be intrigued and want to watch the rest of the … Read more
Google is doing everything it can to be the number one omnichannel advertiser, and they’re doing a great job of it. They introduced changes to allow advertisers to track the impact of online marketing efforts on their store visits and conversions better. This is something businesses that either have both a strong online and offline … Read more
There have long been complaints from privacy advocates about the use of 3rd party cookies by websites and ad networks. It’s something that confuses non-technical people and technical people alike who worry that it’s going to be the end of the advertising world as we know it. In this article, we briefly cover what 3rd … Read more
Instagram has become one of the must-haves for many content creators today. The platform allows you to share photos, videos, and more with your audience in a way that is easy to understand and digest. It is popular with users of all ages but is a particularly useful platform for reaching a younger audience due … Read more