Click bots present a very real and present danger to PPC (Pay-Per-Click) Advertisers. To understand the issue better, we examine Pay-Per-Click advertising, how click bots work, and click fraud. For…
Tag: PPC
5 Essential Components of Digital Marketing
If you’re looking to boost your marketing efforts, digital marketing can help you reach your goals. Inbound marketing, email marketing, social media marketing, and content marketing are four of the…
How to Future-Proof Your Business with a Smart PPC Campaign
Running a small business can be tough. Many small businesses lack resources and are underfunded, which can make competing with the bigger businesses in your industry even more daunting. But…
How to Use Audience Segmentation in PPC Campaigns
Running a successful PPC campaign is all about using data in the right way. Deploying data effectively enables you to dramatically increase the effectiveness of your marketing and target specific…
5 PPC Growth Strategies for 2020
For any modern business, establishing their online presence is key. That doesn’t just mean building a professional website; it also means reaching out to your audience and engaging with them…