For several years now, marketers around the world have been dreading the death of the cookie. However, that really isn’t accurate because only third-party cookies are at risk, and then,…
Tag: cookies
Why is Google Phasing Out Cookies from Chrome?
The world of digital marketing is bracing itself for a change in the marketplace. Google announced at the start of 2020 that they would be phasing out third-party cookies in…
How to Prepare for the End of 3rd-Party Cookies
There have long been complaints from privacy advocates about the use of 3rd party cookies by websites and ad networks. It’s something that confuses non-technical people and technical people alike…