With chatbots, virtual assistants, and AI-generated content becoming more prevalent, internet users are starting to question what’s real and what’s artificial online. This skepticism presents a trust issue for brands in the AI era. As AI capabilities advance, consumers are seeking out authenticity and human connections more than ever before. Brands that double down on … Read more
Digital marketing has become an essential part of any business strategy. With the rise of social media, SEO, email marketing, and other digital tactics, companies are investing more than ever in online marketing. However, while digital marketing is critical for success, there are other factors beyond digital that can make or break your efforts. In … Read more
Search engine optimization (SEO) is the process of improving a website’s rankings in search engine results pages (SERPs). The two most dominant search engines are Google and Baidu. Google has over 90% market share globally, while Baidu leads in China with over 53% market share. Although both are search engines, Baidu and Google have some … Read more
Purpose driven marketing is a marketing strategy that focuses on creating a positive impact on society and the environment, beyond just selling products or services. The goal is to build trust and loyalty with consumers by showcasing how a brand’s mission and values align with making the world a little better. Key Aspects of Purpose … Read more
Search engine optimization (SEO) is crucial for driving traffic to your website and boosting your online visibility. While some excellent SEO software options exist, they often come with a hefty price tag. Fortunately, many free tools are available that can provide immense value for optimizing your website. Here are some of the best free SEO … Read more
A recent study by the Pew Research Center revealed an alarming rate of “link rot” on the internet – 38% of webpages from 2013 are no longer accessible just a decade later. This widespread digital decay underscores the need for content creators and website owners to regularly audit and update their old content. Here are … Read more