Even though it is not the behemoth that Facebook is, Twitter is still one of the best tools for marketers who want to engage with their current customers or who…
Tag: marketing
Psychology and Marketing - 4 Tips to Improve Engagement
When it comes to engaging with people on social media and through the company website, businesses need to go much deeper than just posting generic content and hoping it does…
Post-COVID Marketing - What You Need to know
We can confidently say that the start of 2020 has been a difficult time for everyone, including small business owners. The uncertainty, stress, and worry that have come with these…
4 Ways You're Wasting Money in Content Marketing
There was a time when businesses viewed content marketing as an afterthought, but not anymore. As a matter of fact, interest for content marketing seems to be at an all-time…
How to Do A/B Testing
A single version of a website offers one design, offer, or angle to interest the visitor. Similarly, emails to a larger email list can suffer from the same problem too.…
How to Craft a Press Release that has Real Value as a Marketing Tool
When you know that your product or service is newsworthy, you want major publications to write about it – so it’s not surprising that you’re feeling frustrated if nobody has…