When it comes to engaging with people on social media and through the company website, businesses need to go much deeper than just posting generic content and hoping it does…
Tag: marketing
Post-COVID Marketing - What You Need to know
We can confidently say that the start of 2020 has been a difficult time for everyone, including small business owners. The uncertainty, stress, and worry that have come with these…
4 Ways You're Wasting Money in Content Marketing
There was a time when businesses viewed content marketing as an afterthought, but not anymore. As a matter of fact, interest for content marketing seems to be at an all-time…
How to Do A/B Testing
A single version of a website offers one design, offer, or angle to interest the visitor. Similarly, emails to a larger email list can suffer from the same problem too.…
How to Craft a Press Release that has Real Value as a Marketing Tool
When you know that your product or service is newsworthy, you want major publications to write about it – so it’s not surprising that you’re feeling frustrated if nobody has…
Top 5 Mistakes Small Businesses Make with Marketing
One thing that troubles small business owners worldwide is marketing; your marketing strategy can make or break your business, no matter which industry you are operating in. Brands and businesses…