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24Mar
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Is It Worth Investing in Facebook Ads?
By Boris Dzhingarovin Social Media

Is It Worth Investing in Facebook Ads?

Facebook ads are very popular with online marketers, online business owners, and regular business owners as well. You have people who swear by them, others who have mixed results, and…

18Feb
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Why Audio Ads Can Drive Brand Awareness
By Dimitry Karloffin Branding

Why Audio Ads Can Drive Brand Awareness

Audio advertising is a relatively new form of digital marketing. With platforms like YouTube Music, Apple Music and Spotify increasing in popularity, it is one advertising channel brands cannot afford…

03Nov
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Best Practices for Google's Responsive Search Ads
By Dimitry Karloffin Branding

Best Practices for Google's Responsive Search Ads

In 2018, Google rolled out responsive search ads. This is a new ad format that changes A/B testing for the better, taking advantage of machine learning to craft different ads…

22Oct
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The Dos and Don'ts of Ad Design On Search and Social
By Dimitry Karloffin Copywriting

The Dos and Don'ts of Ad Design On Search and Social

PPC and online ads can be one of the most powerful tools when used correctly. Or it can be a money pit in the wrong hands. A lot of it…

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