Infographics are an important component of any good content strategy. A succinct way of sharing information, infographics summarize a bunch of data in an appealing, memorable way. In a world where your page needs to jostle with a million other web pages for the reader’s attention, infographics help you capture it, while imparting quick information … Read more
When creating a video, keep in mind the following video marketing tips: Start with a problem, and tease the solution. For example, a video about Learn with Shopify may begin with a common challenge, and tease the solution before discussing it. This way, viewers will be intrigued and want to watch the rest of the … Read more
When it comes to engaging with people on social media and through the company website, businesses need to go much deeper than just posting generic content and hoping it does the job. There is a real psychology behind all marketing, no matter what the platform, and that psychology can help to create a dynamic strategy … Read more
When the various social media platforms were launched, industry experts looked on and predicted what would happen in the future. That was all the way back in 1997, and here we are 24 years later and it is now estimated that there are currently 3.78 billion people who are using various social media platforms on … Read more