Multiple changes have occurred with Google and other search engines in recent years. Rather than retaining a focus on keywords to derive the meaning of a search, Google especially has been looking at what is behind it. The meaning and reason for the search being performed by the user have led to various new approaches. … Read more
When running a business and creating a website for it, it can be all too easy to make the mistake of thinking that writing your About Us page is going to be the easiest part. However, unless you are a professional content writer, coming up with great content for this page is not always as … Read more
Any business owner would be frustrated to learn that potential customers are leaving their e-commerce site and their conversion rates are low due to a poor visitor experience. Sadly, however, this is often the reality for many e-commerce businesses, with many online storefronts failing to offer the best checkout experience, which ultimately destroys most of … Read more
Today, it’s hard to find any business that does not have a Facebook page. But the value of a presence on Facebook for your business isn’t just limited to an opportunity to engage and interact with fans, customers, and prospects. When running a business, Facebook can also be one of the best tools in your … Read more
When it comes to meeting a business’s marketing goals, there are several critical components to put in place, including effective landing pages complete with compelling CTAs. Effective landing pages will increase the chance of converting strangers on your website; however, they’re not going to work if nobody ever sees them. A landing page has the … Read more
Imagine waking up one day, opening your ranking report, and finding that your site’s hard-earned position on Google’s search results has fallen significantly. Maybe you don’t have to imagine. Perhaps your website dropped out of the top 10 – or plummeted straight out of the top 100 without a trace. Of course, this is not … Read more