In today’s digital world, online marketing is essential for businesses, but many still rely on offline conversions, such as phone calls or in-store visits to generate revenue. That is why gathering data about your offline conversions is crucial for the success of your marketing. Let’s take a look at some of the ways you can … Read more
If your business is only tracking the conversions that directly happen on the business website, then chances are that you are missing out on the full story of how your ads are having an impact on sales and conversions. For example, if you offer a contact number for customers to call when they are interested … Read more
When it comes to SEO, ‘doorway pages’ might be a term that you have come across. But what are doorway pages and why do they matter? A doorway page refers to any webpage that is created specifically to rank for certain search queries. Typically, they are a ‘doorway’ to the main web content, hence the … Read more
Do you have a sales landing page that is not performing as well as it should? Maybe it is generating a decent amount of traffic but is failing to convert that traffic into leads. It’s likely that you are dealing with a conversion problem, but the good news is that the issue doesn’t have to … Read more
Any business owner would be frustrated to learn that potential customers are leaving their e-commerce site and their conversion rates are low due to a poor visitor experience. Sadly, however, this is often the reality for many e-commerce businesses, with many online storefronts failing to offer the best checkout experience, which ultimately destroys most of … Read more