When Google announced that it would start phasing out third-party cookies from the Chrome browser, digital markets had to begin thinking about potential solutions. Without third-party tracking cookies, targeted advertising would become more challenging. Marketers had to find a balance between behavior and interest tracking across the internet and ensuring customer privacy. Google has said … Read more
You are undoubtedly here because you want to know what Google actually ‘thinks’ about AI generated content. You want to know if AI meets with Google’s E-A-T guidelines which, to any content creator, are the rules we live by – some of them, anyway. There are, in fact, so many guidelines Google has established over … Read more
Search engine optimization (SEO) is a strategy that is constantly evolving and being improved. Google is always updating its algorithm and the way that queries and searches are processed in order to provide the best experience and value to users. Because of this, it’s essential for your SEO strategy to stay fresh and up to … Read more
If your business is only tracking the conversions that directly happen on the business website, then chances are that you are missing out on the full story of how your ads are having an impact on sales and conversions. For example, if you offer a contact number for customers to call when they are interested … Read more
While many see Google as a simple tool to use in everyday life, the search engine is a highly complex technology that drives results for consumers through a complicated algorithm. Luckily for business owners, this algorithm is designed to source content from all across the web, so if you set up your online store or … Read more
Search engines are most people’s portal to the internet. There is a good chance that one is your homepage, and it is where you begin your journeys on the world wide web. The search engine market is dominated by Google, but Bing is beginning to challenge its might and chip away at its share of … Read more