Consider a teacher from Ohio with 800 Instagram followers who posts about her favorite skincare routine. Within hours, ten of her followers purchase the products she recommended. Meanwhile, a celebrity with 10 million followers posts the same products to crickets and tumbleweeds. Welcome to the fascinating world of nano-influencers, where smaller audiences often deliver bigger … Read more
In recent years, the influencer marketing landscape has shifted away from a focus on big-name influencers with millions of followers. Instead, brands are increasingly collaborating with nano-influencers: ordinary people who have gained loyal, niche followings of 1,000 to 10,000 followers. While they may not have the massive reach of celebrity influencers, nano-influencers build deep connections … Read more
In this day and age, with the rise of social media and smartphone use, the incorporation of popular online personalities into media campaigns has practically exploded. Dubbed ‘influencers’, these people utilize their online space to advertise and market various products in conjunction with different brands and businesses. In fact, it is posited that influencer marketing … Read more