Google is doing everything it can to be the number one omnichannel advertiser, and they’re doing a great job of it. They introduced changes to allow advertisers to track the impact of online marketing efforts on their store visits and conversions better. This is something businesses that either have both a strong online and offline … Read more
The Top Stories displayed in the Google search results for AMP has proven popular. So much so that Google is now using its Top Stories Carousel Update to implement it for non-AMP regular article pages and posts. As the number of additions above-the-fold and above the Top 10 search results continues at a pace, website … Read more
The May 2021 Page Experience Update is expected to include Core Web Vitals, a metric from Google, as a new ranking factor. Now, while it doesn’t necessarily mean a sea change in the ranking of different sites based purely on this new measuring stick, it is something to be aware of, so you can make … Read more