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03Nov
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Are Celebrity Brand Endorsements Worth Paying For?
By Boris Dzhingarovin Branding

Are Celebrity Brand Endorsements Worth Paying For?

When it comes to advertising, businesses need as much help as they can get to ensure their product becomes known in the target markets. Doing this is not always as…

16Apr
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How to Work with Micro-Influencers to Market Your Brand
By Adrian Crucein Branding

How to Work with Micro-Influencers to Market Your Brand

In this day and age, with the rise of social media and smartphone use, the incorporation of popular online personalities into media campaigns has practically exploded. Dubbed ‘influencers’, these people…

24Jan
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Creative Marketing Tips for Instagram Influencers
By Boris Dzhingarovin Social Media

Creative Marketing Tips for Instagram Influencers

As marketing has become more digital, many companies are turning to social media platforms to promote and sell their products or services. One strategy that has started to become popular…

08Oct
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Building a Profitable Relationship with a Social Media Influencer
By Dimitry Karloffin Branding

Building a Profitable Relationship with a Social Media Influencer

Social media influencers are an indispensable part of the modern digital marketing landscape. Influencers are trendsetters, the kind of people who can make or break a business with one recommendation.…

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