campaigns

Influencer Marketing: Finding the Right Collaborators for Your Campaign

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Influencer marketing has become a powerful tool for businesses to reach their target audience and boost brand awareness. Influencer marketing works because it leverages the power of social proof and trust. Influencers have built a loyal following by consistently creating engaging content and establishing themselves as experts or trendsetters in their respective niches. Their followers … Read more

The Benefits of Using Excel Pivot Tables in a Digital Marketing Campaign

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Every modern business collects and uses data in one capacity or another. The problem is that as businesses grow, the amount of data they collect also grows and starts to become unmanageable. Managing this data also becomes a heavy time-consumer that costs a business more than it benefits it. The right tools make it much … Read more