Why YouTube is the Best Platform for Influencer Marketing

Influencer marketing has been around since the dawn of social media, and it is one of the most effective forms of online marketing for all types of businesses. Influencer marketing combines the concept of celebrity endorsements that have been around for decades with the online reach today’s influencers have. Besides choosing the right influencer for … Read more

Using YouTube Shorts For Marketing – A Guide

With the success of TikTok and the soar in people taking advantage of Instagram’s ‘Reels” feature, YouTube has decided to have a stab at the integration of a short video feature with YouTube Shorts. Launched in September of 2020, this feature was made available to more than 100 countries around the world. Since then, it … Read more