Nurturing a healthy backlink profile is one of the most fundamental aspects of SEO. Backlinks tell search engines which websites are related and provide a more accurate ranking system. In the early days, the link-building tactic was exploited by website owners using black hat tactics to populate the web with backlinks, which led Google to … Read more
There are lots of instances where marketers and SEOs feel like they have done everything right only for their websites to not be found on search engine result pages. It can be incredibly frustrating to do all that work and still see the visitor count at zero. The bad news is that there are a … Read more
The main reason why any business would have an online presence is obviously to build a larger customer base. In so doing, they can increase profits exponentially and that is really what business is all about – making money. To this end, you have probably been hearing about the amazing benefits to be had by … Read more
Google is doing everything it can to be the number one omnichannel advertiser, and they’re doing a great job of it. They introduced changes to allow advertisers to track the impact of online marketing efforts on their store visits and conversions better. This is something businesses that either have both a strong online and offline … Read more
The Top Stories displayed in the Google search results for AMP has proven popular. So much so that Google is now using its Top Stories Carousel Update to implement it for non-AMP regular article pages and posts. As the number of additions above-the-fold and above the Top 10 search results continues at a pace, website … Read more
The May 2021 Page Experience Update is expected to include Core Web Vitals, a metric from Google, as a new ranking factor. Now, while it doesn’t necessarily mean a sea change in the ranking of different sites based purely on this new measuring stick, it is something to be aware of, so you can make … Read more