Crafting the perfect email for your email campaign is hard work. You have to write the copy and format it, include relevant images and calls to action, choose the correct segment to send it to, and then send it. Once you do all this, you expect the recipients to open the email, benefit from it … Read more
Spam is an issue that all website owners will struggle with at some point. The truth is that if your website is home to any web forms that are designed to collect information from your customers on your site then you will likely get some spam submissions. In some cases, you might get more spam … Read more
Nurturing a healthy backlink profile is one of the most fundamental aspects of SEO. Backlinks tell search engines which websites are related and provide a more accurate ranking system. In the early days, the link-building tactic was exploited by website owners using black hat tactics to populate the web with backlinks, which led Google to … Read more