Why User Experience Matters When Creating a Website

User experience (UX) is critical when designing and building a website. UX refers to how easy and satisfying a website is to use from the perspective of the user. It goes beyond just how the website looks visually, also taking into account ease of navigation, findability of information, speed and responsiveness, and more. Implementing UX … Read more

The Best Social Media Sites for Brands Targeting Boomers

The baby boomer generation refers to the large demographic cohort of individuals born between 1946 and 1964, during the post-World War II baby boom. This generation makes up a significant portion of the population in many Western countries. For example, in the United States, baby boomers number over 70 million individuals. As the baby boomer … Read more

12 Tips for Improving Your Social Media Branding

Social media has become an integral part of branding for businesses and individuals. With billions of active users on platforms like Facebook, Instagram, X, LinkedIn, and more, social media provides a huge opportunity to build and showcase your brand. But simply having profiles on these platforms isn’t enough – you need an effective social media … Read more

How to Work with Micro-Influencers to Market Your Brand

In this day and age, with the rise of social media and smartphone use, the incorporation of popular online personalities into media campaigns has practically exploded. Dubbed ‘influencers’, these people utilize their online space to advertise and market various products in conjunction with different brands and businesses. In fact, it is posited that influencer marketing … Read more