Split testing, also known as A/B testing, is a universal process refinement system that is used to test and then compare results from two similar processes implemented in similar scenarios,…
Tag: social media tips
How to Promote a Blog Without Using Social Media
There are several reasons why you may want to use strategies that don’t involve social media to promote your blog and bring in more traffic. It could be that you…
Why Social Media Video Content Captions are Important
Thanks to the popularity of videos — short or long — on platforms such as TikTok, YouTube, Facebook, and Instagram Reels, video marketing is now a key part of many…
How to Repurpose Video Content for Social Media
The assumption that video content should be created, shared on a single platform or your website, and then not used elsewhere is wrong. It means content creators are overburdened because…
Facebook is Testing Email Marketing Tools for Business Pages
Every business today needs a social media presence. Even entrepreneurs who loathe social media on a personal level have been forced to embrace the potential that it offers for their…
Writing Copy for Social Media Marketing – 8 Tips
Social media marketing has become an essential form of brand promotion because sites like Facebook, Instagram, and Twitter provide some of the most abundant traffic and awareness opportunities. However, as…