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10Mar
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<a>A User Guide to Split Testing on Social Media</a>
By Dimitry Karloffin Social Media

A User Guide to Split Testing on Social Media

Split testing, also known as A/B testing, is a universal process refinement system that is used to test and then compare results from two similar processes implemented in similar scenarios,…

07Dec
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How to Promote a Blog Without Using Social Media
By Boris Dzhingarovin Social Media

How to Promote a Blog Without Using Social Media

There are several reasons why you may want to use strategies that don’t involve social media to promote your blog and bring in more traffic. It could be that you…

01Jul
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Why Social Media Video Content Captions are Important
By Boris Dzhingarovin Social Media

Why Social Media Video Content Captions are Important

Thanks to the popularity of videos — short or long — on platforms such as TikTok, YouTube, Facebook, and Instagram Reels, video marketing is now a key part of many…

22Apr
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How to Repurpose Video Content for Social Media
By Adrian Crucein Social Media

How to Repurpose Video Content for Social Media

The assumption that video content should be created, shared on a single platform or your website, and then not used elsewhere is wrong. It means content creators are overburdened because…

02Jul
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Facebook is Testing Email Marketing Tools for Business Pages
By Dimitry Karloffin Social Media

Facebook is Testing Email Marketing Tools for Business Pages

Every business today needs a social media presence. Even entrepreneurs who loathe social media on a personal level have been forced to embrace the potential that it offers for their…

28Oct
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Writing Copy for Social Media Marketing – 8 Tips
By Adrian Crucein Social Media

Writing Copy for Social Media Marketing – 8 Tips

Social media marketing has become an essential form of brand promotion because sites like Facebook, Instagram, and Twitter provide some of the most abundant traffic and awareness opportunities. However, as…

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