How to Create Trust in the AI Era

With chatbots, virtual assistants, and AI-generated content becoming more prevalent, internet users are starting to question what’s real and what’s artificial online. This skepticism presents a trust issue for brands in the AI era. As AI capabilities advance, consumers are seeking out authenticity and human connections more than ever before. Brands that double down on … Read more

Baidu vs Google: How Does SEO Differ?

Search engine optimization (SEO) is the process of improving a website’s rankings in search engine results pages (SERPs). The two most dominant search engines are Google and Baidu. Google has over 90% market share globally, while Baidu leads in China with over 53% market share. Although both are search engines, Baidu and Google have some … Read more

A Guide to Behavioral Marketing

In the ever-evolving world of marketing, understanding and leveraging consumer behavior has become a critical component of success. Behavioral marketing is a powerful approach that focuses on analyzing and interpreting consumer actions to create targeted, personalized marketing strategies. By delving into the intricacies of how customers interact with brands, products, and services, marketers can develop … Read more

AI Prompts and How to Engineer Better Results

AI systems like ChatGPT rely heavily on the prompts that users provide to generate intelligent and useful responses. The phrasing and details included in a prompt can significantly influence the quality of the AI’s output. As AI prompts become more widely used, it’s important for users to learn how to craft effective prompts that lead … Read more

Augmented Reality in Digital Advertising: What’s Next?

Augmented reality (AR) is transforming digital advertising and marketing in exciting new ways. AR integrates digital elements into the real world, allowing brands to deliver immersive and interactive experiences to consumers. The Current State of AR Advertising Many major brands have already incorporated AR into their marketing campaigns and strategies. For example, Audi developed an … Read more