With the number of people consuming video content online and the average number of minutes they watch increasing every time you look at the numbers, marketers can see just how important video marketing has become. Video marketing is now an important tool on every channel and platform, with over 80% of marketers having some form … Read more
In an age when many small businesses still aren’t taking advantage of online local marketing, can you imagine just how effective local video marketing would be for you? You’ve gone the extra step and invested in local marketing that resulted in a significant increase in foot traffic to your place of business. Now you are … Read more
With the success of TikTok and the soar in people taking advantage of Instagram’s ‘Reels” feature, YouTube has decided to have a stab at the integration of a short video feature with YouTube Shorts. Launched in September of 2020, this feature was made available to more than 100 countries around the world. Since then, it … Read more
Explainer videos are an ideal way of both generating new leads and keeping existing customers. Easy to share on social media platforms such as YouTube or included in email marketing campaigns, these explainer videos make an effective marketing investment. Visual content can be especially beneficial at the consideration stage of a buyer’s journey when buyers … Read more
The assumption that video content should be created, shared on a single platform or your website, and then not used elsewhere is wrong. It means content creators are overburdened because they’re needing to work three times as hard to plan, script, present, and record, and then publish new video content more often than necessary. A … Read more
When creating a video, keep in mind the following video marketing tips: Start with a problem, and tease the solution. For example, a video about Learn with Shopify may begin with a common challenge, and tease the solution before discussing it. This way, viewers will be intrigued and want to watch the rest of the … Read more