If you ask anyone in the advertising business what the most important factor is to their business, billboard advertising is what they say without any hesitation. The reasons are simple and come down to supply and demand. In this article I will discuss why I believe billboard advertising to be the best method for both … Read more
The May 2021 Page Experience Update is expected to include Core Web Vitals, a metric from Google, as a new ranking factor. Now, while it doesn’t necessarily mean a sea change in the ranking of different sites based purely on this new measuring stick, it is something to be aware of, so you can make … Read more
Managing your SEO can become costly very quickly, especially if you are trying to see results fast. However, if you own a small business, you might not have the ability to spend thousands of dollars managing your SEO. Hearing stories about other businesses spending large sums of money on their SEO can be demoralizing. If … Read more
Before hiring a marketing agency, identify which services your business needs. Some agencies focus on specific areas such as branding, while others specialize in one or more of these areas. Once you know which services you need, set a budget and start looking for agencies that can meet that budget. Once you have found an … Read more
A page ranking – the position of an article or sales page in Google for relevant search terms (keywords) – can tank suddenly. One day it’s at the top of page 1 and it’s got the snippet too, and the next, it’s languishing back on page 3. What happened? What went wrong? Here are 8 … Read more
When most people think about SEO content, they think about textual content, with many of them not considering video content when crafting their SEO content strategy. Video is a very powerful medium that when used in your SEO strategy can yield amazing results. We are so used to rich media on websites that contextual data … Read more