Boris Dzhingarov 
Images are essential for SEO and specifically content marketing. To ensure readability, SEOs use images to break up content and add additional contextual details to their posts and pages. SEOs also use images to help people find their content when they search for a similar image to one they already have. Image-based search engines contribute … Read more
Most things in computing are divided into generations. You might have heard of the first-generation Apple or IBM computer, and you likely have heard of the fifth generation of phone connectivity (5G). This same division applies to the internet where we have had the first generation (1.0), second generation (2.0, current generation), and now we … Read more
With the success of TikTok and the soar in people taking advantage of Instagram’s ‘Reels” feature, YouTube has decided to have a stab at the integration of a short video feature with YouTube Shorts. Launched in September of 2020, this feature was made available to more than 100 countries around the world. Since then, it … Read more
Explainer videos are an ideal way of both generating new leads and keeping existing customers. Easy to share on social media platforms such as YouTube or included in email marketing campaigns, these explainer videos make an effective marketing investment. Visual content can be especially beneficial at the consideration stage of a buyer’s journey when buyers … Read more
Single-page websites come in three main types; landing pages with long-form content, parallax scrolling pages, and pages where more content is loaded as your visitors scroll down. Instead of your designer concentrating on making different websites look great and unique, they only have to concentrate on a single page. Although they have been catching on … Read more
Modern marketing relies heavily on data collection. Tags, the code snippets that collect that data for analytics tools and digital marketing platforms, play an essential role. Traditionally, marketers relied upon IT for help managing and updating these tags. Tag management systems reduce this reliance, giving marketing teams control over their own tags while eliminating IT … Read more