eCommerce Software for Customer Base Management Automation

Cold mailing — emailing a customer or prospect for the first time — can be an intimidating process because nobody wants their brand to look like it’s distributing spam. However, the fact remains that mass emailing campaigns can be effective, low-cost ways to reach a large audience quickly. If you’ve decided to give cold emailing … Read more

A Guide to Soft 404 Errors

A 404-error code relates to when a web server received a request for a web page and was unable to locate it. To back up slightly, based on requests, a server will return a variety of standard response codes including when a page is found, and send this across the internet (to be viewed in … Read more

4 Common International SEO Mistakes

Today’s businesses have easy access to a worldwide marketplace via the internet, but reaching a global audience requires a comprehensive marketing strategy. It’s easy to assume that a good search engine optimization (SEO) strategy will elevate your brand across all markets, but this isn’t necessarily the case. Instead, if you want to target different regions, … Read more

How to Identify Quality Sites for a Link Building Strategy

In the last few years, link building has become more sophisticated and detail-oriented. This is because there is an increased risk of picking up a Google penalty due to low-quality links. Because of the inherent risks, anyone running a link building campaign must ensure that backlinks are obtained from quality sites that won’t raise any … Read more