Search engines use numerous ranking factors to determine how websites rank on their result pages. These factors are constantly changing, so SEOs must keep up with them if they want to keep their websites ranking high. According to different sources, there are about 200 ranking factors in all. That said, there is a difference between … Read more
Social media has changed how we connect, consume content, and communicate. Importantly, it has become an integral part of modern marketing. The biggest brands, universities, nonprofits, and local retailers now use social media to reach new audiences, amplify their messaging, increase brand awareness, and boost sales. Done right, it can set you apart from your … Read more
Keyword research is crucial for search engine optimization because of how Google and other search engines work. Users perform searches using keywords and queries (search terms). Including relevant keywords in your content means search engines are more likely to show your page(s) when users perform searches that include them in their queries. SEOs and marketers … Read more
Data harvesting is something companies aim to do in order to gather insight from established and potential customers that will improve their services and products. A primary method for data harvesting lies with online surveys. Are they useful for this purpose? To a certain extent, they definitely have their advantages, but like anything, there are … Read more
Buyer intent keywords are terms that people use in search engines when they’re closer to making a purchase or taking a desired action. Unlike general search queries that might be used for informational purposes, these keywords suggest a clear intent to buy, sign up, or otherwise convert. The Importance of Recognizing Buyer Intent Imagine you’re … Read more
The Google antitrust trial is arguably the most important case of its kind in decades, and the outcome can have serious implications for how we interact with the internet. The US Department of Justice (DOJ) has made allegations against Google for abusing its power within the search and advertising markets to stamp out competition. These … Read more