The overall goal of digital marketing is to be found online, which means rising to the first page of the SERPs. To help achieve this, content marketers put plenty of…
Tag: keywords
Keyword Research Basics
Performing keyword research is important to any business. This process helps you to determine what keywords are popular, what people are searching for, and which products they are most likely…
How to Mine a Competitor's Categorical Keywords
The days where you could pick any relevant keyword, write a short blog post that included it, and show up in the search results are long over. Over time, search…
How to Choose the Right Keywords for Your Website - Improve Your SEO Efforts
When putting together the perfect website, it’s only natural to focus on the actual design and how it performs. This is what makes the all-important first impression when visitors find…
High Volume Vs. Low Volume Keywords - Which Ones are Worth Targeting and Why?
Whether the goal is to produce a superior pay-per-click marketing campaign or target niche audiences through the power of search engine optimization, understanding the value of keywords is essential to…