When Google announced that it would start phasing out third-party cookies from the Chrome browser, digital markets had to begin thinking about potential solutions. Without third-party tracking cookies, targeted advertising would become more challenging. Marketers had to find a balance between behavior and interest tracking across the internet and ensuring customer privacy. Google has said … Read more
Google has to crawl and index your website before its pages are ranked on its search engine result pages. A page is said to have been indexed if it has been visited by a Googlebot (Google Crawler), analyzed for content and meaning, and then stored in Google’s index. Indexed pages are then eligible to be … Read more
Every modern business collects and uses data in one capacity or another. The problem is that as businesses grow, the amount of data they collect also grows and starts to become unmanageable. Managing this data also becomes a heavy time-consumer that costs a business more than it benefits it. The right tools make it much … Read more
You are undoubtedly here because you want to know what Google actually ‘thinks’ about AI generated content. You want to know if AI meets with Google’s E-A-T guidelines which, to any content creator, are the rules we live by – some of them, anyway. There are, in fact, so many guidelines Google has established over … Read more
It is possible to build a sustainable business that benefits the environment, customer satisfaction, and the bottom line. Today, more than ever, consumers are looking for sustainable companies and sustainable products. They are also looking for brands that embrace a green lifestyle. So how would a more eco-friendly business look? How can you create a more … Read more
Creating and launching an eCommerce business is a popular option today for those who want to start their own company. And, Shopify has grown to become one of the most well-known and most-used options for doing just this. No matter what you decide to sell online, creating the ideal Shopify marketing strategy for your online … Read more