How to Use Chat GPT for Keyword Research

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By Boris Dzhingarov

Keyword research is an essential part of any digital marketing strategy. It involves researching words and phrases that your target audience uses when searching for solutions online related to your business. Identifying these relevant keywords allows you to create optimized content that can drive more organic traffic to your website.

ChatGPT can assist with various tasks, including generating ideas and content. Its conversational nature and advanced language capabilities make ChatGPT a useful tool for getting keyword suggestions and guiding your research process. In this article, we’ll explore steps for leveraging ChatGPT to streamline and enhance your keyword research.

Ask ChatGPT to Explain Keyword Research

If you’re new to keyword research, start by asking ChatGPT questions to explain the basics. For example, you can prompt it:

‘What is keyword research?’

‘Why is keyword research important for SEO and content marketing?’

‘How can I use keywords in my website content?’

ChatGPT will provide detailed responses to give you a solid understanding of what keyword research involves and how integrating keywords can optimize your site content. Knowing these fundamentals will make it easier to apply ChatGPT for more specific keyword research tasks.

Use ChatGPT to Brainstorm Broad Keywords

One of the initial stages of keyword research is developing a master list of broad keywords that relate to your products or services. These may be industry terms, common product names, actions associated with your offerings, and other phrases your customers might use.

To start generating ideas, provide ChatGPT with your website name and niche. Then ask it to suggest generic keywords and phrases connected to your business. For example:

‘I sell yoga equipment. Can you give me a list of 20 broad potential keywords for targeting customers?’

You can work your way down to more specific keywords. But first, compile a big list of these broader terms using ChatGPT’s creative brainstorming capabilities.

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Leverage ChatGPT for Questions to Guide Your Thinking

ChatGPT excels at answering questions. Use its question-and-answer function to get more insightful ideas from new angles as you conduct keyword research.

For example, you can ask it questions like: 

‘What terminology and language would my target customers use when searching to find products I sell?’

‘What specific need or problem do my products solve for customers? How would they phrase that issue?’

‘Are there industry-specific keywords commonly used that I’m missing? What other similar businesses rank for terms I should target?’

Pay attention to the question formats that best prompt ChatGPT to give you unique keyword suggestions you may not have considered. Use different question styles to dig deeper into your audience’s search behavior.

Ask for Semantic Keyword Variations

Semantic keywords are different words and phrases that have a similar meaning. Incorporating semantic keywords greatly expands the number of terms you can optimize for and increases opportunities for rankings.

Give ChatGPT a few of your primary keywords and request semantic variations. For example:

‘My core keywords are “yoga mats” and “yoga blocks”. Can you provide a list of 10 semantic keyword variations for each that I could also optimize for?’

Save all the semantically related keywords ChatGPT recommends to widen the reach of your site content for search engines and users.

Validate Keywords with ChatGPT

As you build keyword lists, use ChatGPT to validate which terms deserve the highest priority based on estimated search volume and competitiveness to rank. Provide specifics about your website and resources, then ask: 

‘Out of these 10 keywords, which 3 seem viable with moderate search volume for a site of my size to try targeting?’

‘Between these 3 competing terms, which would likely be easiest for my yoga site to rank for?’

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Filter down your master brainstormed list by having ChatGPT analyze the keywords most efficient for your website to pursue and optimize around.

Research Questions People Ask About Your Products

Identifying the questions your potential customers ask related to your offerings can uncover highly targeted keyword opportunities.

Provide a few of your top products or services to ChatGPT. Then query:

‘What are 5 common questions people researching (my product/service) might want answering while searching online?’

Look at incorporating the question-based results as keywords where possible.

Use Competitor Keyword Analysis Prompts

Conducting analysis of what keywords your competitors rank for can lead to keyword ideas you may have overlooked.

Supply ChatGPT with a few of your top competitors and prompt:

‘What are the top 10 keywords (Competitor A) ranks for?’

‘What keyword terms drive the most organic traffic for (Competitor B)?’

See if any competitor-ranking terms with decent traffic are relevant keywords you can also create content around to attract searches.

Incorporate Long-Tail Keywords

Long-tail keywords are more specific multi-word phrases with lower competition. These typically convert better since they capture users farther down the purchase funnel. 

Ask ChatGPT to append other descriptive words to your core keywords. For instance:

‘Provide 10 long-tail keyword variations combining “yoga mats” with other relevant words like colors, materials, sizes, etc.’

Use ChatGPT’s suggestions to integrate strategic long-tail keywords throughout your site copy.

Evaluate Keywords for User Intent

Analyze the results ChatGPT provides to distinguish keywords for different user intent categories. Some examples are:

  • Informational – quotation requests, analyzing options
  • Navigational – branded product names, store listings 
  • Transactional – purchasing specific products, comparing pricing

Categorizing keywords helps shape content that moves users along the conversion path. Ask ChatGPT questions like:

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‘Would searches for “extra thick yoga mats” suggest more informational or transactional intent?’

Then structure your pages accordingly based on the type of intent keywords likely indicate.

Create Keyword-Focused Content Outlines

ChatGPT can generate detailed content outlines to jumpstart your content creation process around researched keywords.

For example, give ChatGPT a few target keywords along with your website details. Then request: 

‘Can you provide a blog post outline for the keyword “affordable yoga blocks” given my site sells eco-friendly yoga equipment? Include an SEO-optimized title, H2 headings, and 5 bullet points for the post.’

The outlines ChatGPT provides establish a solid foundation to produce new content expanded upon relevant keywords. 

Use ChatGPT to Expand Ideas

If you feel stuck in your keyword research process, lean on ChatGPT to overcome creative blocks with fresh perspectives.

Try open-ended prompts like:

‘I’m missing some keyword opportunities specifically related to (yoga towels). What are some new angles I could take to identify more keyword ideas?’

See if ChatGPT’s suggestions stimulate new approaches to explore further profitable keywords within your niche.

Implementing ChatGPT into your keyword research workflow provides data-backed suggestions and surfaces innovative keyword opportunities. Following the steps outlined here will set your brand up for keyword and content optimization success by determining the right terms around which to structure your website copy.

Remember to utilize ChatGPT’s functionality by:

  • Asking clarifying questions 
  • Getting keyword recommendations 
  • Validating priorities
  • Analyzing user intent
  • Creating content outlines

The key is crafting prompts that extract the most value for your unique business goals. Allow ChatGPT to complement both manual and automated keyword research for the best results.

With practice leveraging its language prowess for keyword expansion and analysis, ChatGPT can take your content optimization to the next level.