When it comes to marketing and promoting, more and more businesses are turning towards social media as a way to connect with consumers and build their brand. Snapchat in particular attracts more than 186 million daily active users, with many influencers, celebrities, and businesses using the platform to their advantage.
While the main aim of Snap Chat was to send pictures between friends, businesses are using the platform to promote their products and services to their target demographic. With that in mind, here are a few ways you can use Snap Chat for social media marketing.
Once you have made a Snapchat account for your company, it’s crucial that you keep it active. So users can be aware of your products and services, make sure to add content to your story each day. Remember, anything that you do post on the platform will vanish after 24 hours, so you need to ensure you’re posting content frequently to keep your brand fresh and in your followers’ minds. The last thing you want is for consumers to switch off, so try not to post too much in one day, otherwise, users will simply skip over your posts.
Use Other Marketing Channels for Promotion
For your strategy on Snapchat to be a success, you need to gain as many followers as possible. Instead of trying to gain followers out of thin air, you should try targeting users who follow your business accounts on other social media platforms. Whether it’s by promoting on popular platforms like Facebook, Twitter, or Instagram, letting your subscribers know about your Snapchat account is crucial, especially if you want to build a large following.
Create a Sponsored Lens
Many people who use Snapchat love to try out all the different lenses and filters. When you factor in that sponsored lenses are seen by more than 16 million people per day, creating your own sponsored lens seems like a no brainer. Global giants like Taco Bell have created their own filters which have been viewed more than 224 million times. If you have the cash to splash, creating your own sponsored lens can be a great way to expose your company to a new demographic.
Enlist the Help of Social Influencers
Many popular celebrities and influencers have a huge following on social media, so when it comes to marketing your company, you should take advantage of their power and enlist their help to transform your business for the better. If you provide access to someone with a large following, your brand will be exposed to a much wider audience, which can help generate leads, increase sales, and boost your customer base.
Include User-Generated Content
Reaching out to your followers to send in photos and videos of them engaging with your brand can be another great social media marketing strategy to implement in your business. Once you’ve received a ton of content, you can repost it on your story, which can let other users know more about the types of products and services you provide. A good way to encourage user-generated content is by hosting contests and special promotions.
Offer Discounts and Promo Codes
If you’re struggling with what you should post on your story, why not offer out special discounts and promo codes to your followers? Consumers want to get good value for money, so a way to increase conversions and drive sales is by posting exclusive offers. This can be a great way for users to engage more with your brand. Remember, like with any business, you want to make as many sales as possible, so providing discounts can be a fantastic way to do this.
Promote a New Product
From the moment you create your Snapchat account, it’s crucial that you keep your followers in the know of the latest goings on in your business. If you have a new product that you’re about to launch, you should definitely let your followers know. Even if you’re yet to put the product out into the universe, there are all sorts of things that you can do to build hype and momentum, meaning that when it’s ready to launch, consumers will be more than ready to get their hands on it. While you may think using your website or blog may be a good place to build awareness of a new product, it doesn’t mean that all your target demographic will see it, which is why you should use Snapchat and other marketing channels as well.
Take Over Another Account
While you may benefit from allowing a celebrity or influencer to take over your account, why not take over one yourself? When someone else uses your account, you are relying on their followers to add your Snapchat account to access your content, whereas when you are in charge, the audience won’t have to do a thing, however, it will be your main duty to convince them on why they should follow your brand.
Provide Exclusive Access
Customers like to see what goes on behind the scenes, so while it isn’t practical to show them the warts and all of your business, providing exclusive behind-the-scenes content can add an extra layer of excitement and help to keep users hooked with what you have to deliver. Showing your followers what it’s like to be in your production facility or office can enable them to see things from the other side, which will make them feel as though they’re receiving VIP treatment.
Engage with Your Audience
While most of your time should be spent uploading content to your Snapchat account, it’s just as important to connect with your audience too. Naturally, you’re not going to be able to reply to everyone, however, spending some time replying to questions can make users feel more valued and appreciated, especially if you’re giving personal responses.
Once you’ve created a Snapchat account for your business, it’s crucial that you post on a frequent basis to keep your followers in the know of the latest developments and trends in your company. Enlisting the help of social influencers, offering special discounts and promotions, as well as creating a sponsored lens are just a few key tips on how to use Snapchat for social media marketing.