Brochure Design Tips

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By Boris Dzhingarov

Your brochure must be captivating enough to draw in readers, making an impressive first impression on their audience. Bright colors and illustrations can help make your brochure distinctive and artistic.

Geometric shapes can add extra depth and dimension to your brochure design. This particular brochure features an eye-catching sleeve on the backside that gives it a three-dimensional dimension while also adding interesting design features.

Colors

Color schemes play a pivotal role in how readers respond to brochures, according to JY Display & Signs. Since different hues elicit different feelings, it is vital that your chosen hue ties back into the brand identity and resonates with potential customers.

The balance between text and visuals is of utmost importance in any brochure. Reading large chunks of text may become tiresome or make the brochure appear visually heavy; choose bite-sized portions in each panel, highlighting it with dark colors to draw the eye inward.

Die-cut accent pages add an eye-catching element to any brochure design, such as this example with geographic shapes that resemble callouts to bring in some color and add a unique flair. They also help break up content for readers while keeping their interest high.

Images

Images are key when it comes to brochure design. From product shots and staff portraits, make sure all images appear clear and high-quality; avoid any that seem overly stylized or cliched as this will instantly identify with your audience.

Font choices should also be carefully considered to ensure they will be identifiable to your audience and easily readable without overwhelming them with too much information. When designing a brochure, use fonts that your target market recognizes for headlines, subheadings, and body copy to avoid overwhelming readers with unnecessary details. Also, limit how often fonts are used in order to keep it easy on readers’ eyes while providing adequate details without overwhelming them with too much text.

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Always include a call-to-action on the back of your business brochures to encourage readers to contact or visit. This could include anything from QR codes or website links, to images depicting offers.

Fonts

The brochure design’s most crucial element is text. If you don’t consider yourself to be a great writer, consider asking a colleague to check for typos and grammar issues before publishing it.

An attractive brochure will do little good if it fails to motivate visitors to take any meaningful actions, which is why it’s vital that you first define your Call-to-Action before designing a brochure design.

Pacing should also be kept in mind when designing a brochure since engaging content such as texts, images, and graphics requires the proper balance. For instance, using serif fonts for body text while sans serif fonts make for balanced yet compelling brochure designs.

Pacing

Brochures market the business and create an image in consumers’ minds of your organization, so when designing one it is crucial to keep its end goal in mind, especially when selecting photos; their purpose should only serve to enhance rather than overpower the message being conveyed. Furthermore, correct font sizes are absolutely vital.

Avoid using images that appear generic and emotionless; these may put off readers from continuing to read your brochure.

Avoid overusing fonts as this can create an unattractive and difficult-to-read brochure design. Instead, try to limit them to no more than two; this keeps the design looking professional and legible when printed professionally. This step should especially be considered important if the brochure will be distributed via print media.

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Layout

Consideration should always be given to the intended target audience when designing a brochure. Consider their interactions with it as well as its purpose – is it a takeaway at an event or will it be sent directly to customers?

Avoid cliches in your copy. While it might be tempting to use words such as “cheapest,” “newest,” and “best,” such language will quickly date your brochure and lose credibility. Instead, focus on providing key benefits first before including unnecessary information.

Your brochure’s success depends on a compelling call to action that invites people to contact you directly, so make sure that all relevant details like the website, social media pages, email addresses, and phone numbers are provided here.