Tips for SEM Success in the Age of Machine Learning

Search engines are one of the most important components of the Internet. Search engines drive internet traffic and make it possible for people to navigate the world wide web of servers that forms the internet. Without search engines, most of us would be completely lost online. It should come as no surprise to anyone who … Read more

How to Maximize Your Site’s Voice Search Performance

Since the advent of the internet, going online to search for the information we need has become a part of daily life, but with the development of mobile devices, it is becoming even easier to quickly gain access to what we need while on-the-go. However, in a world where 1.56 billion smartphones were sold in … Read more

Marketing Automation: When is it a Good Idea?

The developments that modern computer coding has brought to the business world in the last decade have been breathtaking to witness. Silicon Valley has had a 21st century renaissance and moved from changing the planet with computer hardware to shaping our world with algorithms and complex code. These advancements have created many opportunities for businesses, … Read more

How Do 301 Redirects Affect SEO?

Ask SEO experts about redirects, and they’ll tell you just how tricky redirects can be. Redirecting traffic from one endpoint to another may be necessary in some cases, but the impact of redirects to a site’s SEO performance is not always positive. The only exception to that rule is the 301 redirect. This type of … Read more