A large part of modern marketing can be automated with a high degree of success, in some cases pretty much completely. This is a somewhat controversial topic in the marketing…
Tag: automation
eCommerce Software for Customer Base Management Automation
Cold mailing — emailing a customer or prospect for the first time — can be an intimidating process because nobody wants their brand to look like it’s distributing spam. However,…
Marketing Automation: When is it a Good Idea?
The developments that modern computer coding has brought to the business world in the last decade have been breathtaking to witness. Silicon Valley has had a 21st century renaissance and…