If you are writing guest posts for other websites as a way to build backlinks to your site, you are doing it wrong. It is true that you can use guest posting to earn backlinks, but that is far from being the only goal you can achieve by guest posting. Guest posting is a powerful … Read more
In this day and age, you simply can’t afford to not have a solid local SEO strategy in place if you want to succeed. Google has made it clear that it’s making a shift towards more local search visibility and recent trends are also putting more emphasis on the importance of local search results as … Read more
If you look up anything on link building, web content or SEO, you are going to hear many of the same, repetitious things. Yes, of course, good content is still critical. Search engine bots can’t crawl a website that contains no metadata and, subsequently, no data on its actual pages. That text must be relevant, … Read more
A company blog can add tons of value to your website and seriously improve your SEO efforts and Google ranking. Writing and publishing blog posts on your company site provides your customers with fresh content on a regular basis, improves your online presence by extending your site, gives you something to post on social media … Read more
Search engine optimization has long moved away from ranking criteria like keyword density, while link spam and poor-quality content will hurt your page. SEO is evolving to focus more on things like brand name recognition and trust. This is why it’s essential for website owners to understand the importance of brand mentions as search engines … Read more
The new year is upon us, and now is the perfect time to reflect on what went wrong in 2018 and turn over a new leaf. 2018 saw its fair share of changes and we can expect 2019 to be no different. Google is now in full mobile first mode, brand mentions are the new … Read more