The meta description is often overlooked as a marketing tool for your website. It’s typical that one is written for the home page and then this is duplicated across many other pages on the site. Sometimes, there’s no description at all and search engines choose to include the first sentence of content to fill the … Read more
Brand mentions may be the hottest buzzword in digital marketing right now, but it is certainly not a new concept. Ever since the days of OOH and TV ads, brands have been actively monitoring different channels as a way to measure their value to customers. The only difference is that you now have more channels … Read more
For some reason, a lot of people are under the impression that you have to pay hundreds and hundreds of dollars on a SEO tool if you want to get any results. While it is true in some cases that you will have to pay for more advanced features, you can easily get by with … Read more
With an estimated 1.3 billion people living in the world with some form of visual impairment, it’s incredibly important as a website owner that you know what type of content to create to ensure all your customers can access your page with ease. Here are a few ways on how to make your content more … Read more
It is essential that every business has an established online presence so they can easily communicate with existing customers, as well as being a method of appealing to and generating future customers. Businesses often establish and develop this online presence by implementing a digital marketing strategy. SEO and SEM are techniques of internet marketing that … Read more
Search Engine Optimization, commonly referred to as SEO, is the process of gaining internet traffic from organic and free search results provided on search engines, such as Google, Bing and Yahoo. All major search engines display results for users based on what the search engine considers most relevant to them. SEO is used as part … Read more