Marketing Automation: When is it a Good Idea?

The developments that modern computer coding has brought to the business world in the last decade have been breathtaking to witness. Silicon Valley has had a 21st century renaissance and moved from changing the planet with computer hardware to shaping our world with algorithms and complex code. These advancements have created many opportunities for businesses, … Read more

How Do 301 Redirects Affect SEO?

Ask SEO experts about redirects, and they’ll tell you just how tricky redirects can be. Redirecting traffic from one endpoint to another may be necessary in some cases, but the impact of redirects to a site’s SEO performance is not always positive. The only exception to that rule is the 301 redirect. This type of … Read more

Using WordPress to Complement Your E-Business

Maintaining an e-store can be a complicated ordeal when it comes to establishing a reputation among your customers and keeping it positive, and part of the problem is that there are various tools out there that few entrepreneurs give a chance. You need to attack on all fronts instead of simply working on the store … Read more

How to Tell if You’re Talking to a Black Hat SEO Company

Although it’s very easy to find a reputable business when seeking the best white hat SEO services, there are several other businesses out there looking to get your attention who only offer black hat services in return. We should all know by now that, while black hat methods offer a quick and effortless way of … Read more

The Beginner’s Guide to Building a Successful Affiliate Site

On paper, affiliate marketing sounds easy enough. A business model where you can forego product development and dive straight into marketing and sales, promoting products and services on behalf of another company in return for a commission is a popular business idea to get into. But, is successful affiliate marketing really all that simple? It … Read more