Boris Dzhingarov

If you want to stay on top of recent changes and make sure that your website is conforming with SEO and internet marketing best practices, it’s essential that you audit it regularly and make the appropriate changes. Far too many website owners though still don’t know how to perform a proper website audit, while some … Read more

Keywords are one of the most important things to consider when thinking about how you’re going to reach your audience – you want to be visible in Google search, increase your traffic, uplift your brand awareness and connect with a wider audience. But what’s the best type of keyword to achieve this – short tail, … Read more

Search engine optimization or SEO is one of the oldest tricks in the digital marketing book, but it is an old trick that proves to be very effective even in today’s landscape. When you consider how many people use search engines to get to the information they are seeking faster, it is easy to see … Read more

Long-form content is said to be better than shorter content for a couple of reasons. One, longer content can perform better on search engines. Two, long-form content can lead to better engagement. It can attract more links and shares and visitors are likely to spend more time on the website. Three, longer content can boost … Read more

Unethical practices that help a website rank higher in Google are known as black hat SEO, and often,  a website owner may not even realize that their website is suffering from black hat SEO techniques, particularly if you have handed over responsibility of your search engine optimization to an outsourced company. Although black hat SEO … Read more