6 Reasons to Hire an SEO Specialist- and How to Find the Right One!

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By Boris Dzhingarov

Whether you have attempted to try SEO yourself or want to reap the benefits of a good SEO strategy but have no idea where to start, you may need to hire an SEO specialist. SEO stands for Search Engine Optimization and refers to the use of various techniques and methods to optimize your online presence and rank higher on search engine result pages (SERPS). This is a crucial part of digital marketing and over 80% of marketers state that an SEO strategy is a digital marketing essential!

While you may be wondering if you can give this whole SEO thing a go by yourself and consider the hiring of an SEO specialist to be a frivolous expense, you would be wrong. Not just anyone can do a good job when it comes to SEO, and if you want to reap the maximum results, you are going to need to hire an SEO expert of your own.

Need some more convincing? Here are six reasons why you need to hire an SEO specialist, and how you can find the right one for your needs.

You Have No/Little SEO Experience 

One of the first reasons why you need to have an SEO specialist is because you have no or very little experience of how SEO works. While it may sound pretty straightforward if you think you know how Google works, believe us when we tell you that it isn’t. SEO campaigns can be very complex, and there is a lot more to it than simply adding a few keywords to your website or blogs.

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There is a whole technical side of SEO that you need to master if you want any of the techniques you have in place to work. There are usually many methods at play all within one larger SEO strategy, and these include keyword research, page speed improvements, the creation of accurate and engaging content and the optimizing of meta tags and meta descriptions. All these methods need to be working in unison to drive results.

It Gives You Time to Focus on Other Things

Being a business owner or manager of a busy website takes up a lot of your time. So, even if you are an expert in your own field, you need as much free time as possible to be able to focus on your main role. It is fair to say that the SEO industry is very sophisticated and learning how to do it yourself can take a considerable amount of time. Trying to teach yourself how SEO works and also finding the time to implement what you have learnt can take up time you simply don’t have to spare. 

So, by bringing in the help of the professionals, you can allow them to work their magic on your online presence, while you get to work on the things you know best and use the time you do have more effectively. 

You Need the Help of the Professionals

The bottom line is that SEO specialists know what they are doing. By hiring an SEO specialist, they can transform your website and get you and your brand the recognition it deserves. Having experienced SEO experts working on your website will mean that you can fix any existing problems on your site that could be negatively impacting your SEO efforts, such as 404 errors. This is something that you may not have picked up on yourself without assistance from the professionals.

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This is why it is important that you don’t simply hire any SEO specialist but instead take the time to find the right one for you. Have a think about what it is you want to achieve with your website and what help it needs in order to deliver the desired results. Once you know what it is that you are looking for, you will find it a lot easier to find the right SEO specialist for you!

You Aren’t Driving Traffic to Your Site

Perhaps you have some understanding of what SEO is and how it works, but the efforts you have made just haven’t driven traffic to your website. If this sounds familiar, then it is a sign that you should hire an SEO specialist. This could mean that there is an issue with your website or SEO strategy that you have not already discovered. Having an SEO expert on board will make it easier to discover and solve any issues that are getting in the way of driving traffic to your site.

You’ll Save Money 

While you may think that hiring an SEO specialist is an extra cost that you can’t afford, it may actually save you money. It will take you a lot longer to implement a full SEO strategy on your website than it would for a professional. Therefore, you have to consider how much money you would lose by being unable to complete your usual tasks.

Not only that but having a good SEO campaign in place can make all the difference to how much attention your website receives which can have a significant impact on leads and revenue. Therefore, the additional conversions that could come from a good SEO strategy could pay for the investment you make by hiring a specialist.

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SEO Practices Are Always Changing

Even if you do manage to teach yourself how to create and implement an SEO strategy that works, one of the hardest parts of staying on top of your SEO is that the rules and tactics are often changing. Usually, several times a year new trends arise, and Google changes its algorithm, so the tactics you mastered may no longer be of any use. Keeping on top of all these changes and how to implement them on your site is a full-time role, so be sure to hire someone who knows how to respond quickly and effectively to changes around SEO.

Hiring an SEO specialist is one of the best things you can do for your online presence, and by having a clear idea of what it is you want to achieve, you will find it a whole lot easier to find the right SEO expert for you.