As part of your evaluation of an SEO agency, it’s essential that you are aware of its marketing tactics. Although they may appear harmless at first, if left unchecked they could damage the reputation of your business and seriously jeopardise its future growth.
Investigate their past clients and read testimonials to gain an idea of their effectiveness with clients.
1. Optimize your site for mobile
Optimizing websites for mobile use has become an increasing priority for SEO agencies like Webgiant as more users access websites via smartphones than ever. Optimizing for mobile ensures users can easily find what they are searching for without becoming frustrated by slow or cumbersome sites.
One way of accomplishing this goal is through responsive website design. This type of design will automatically adjust itself to fit any size screen – including tablets and smartphones. Another strategy is media queries which allow you to hide large images while loading smaller versions for mobile devices – this also improves page speed by decreasing data download requirements.
Add a search function to your website so that visitors can quickly locate the information they’re searching for, making your site more user-friendly and helping it rank higher in SERPs. Furthermore, adding structured data with Schema markup increases visibility in SERPs; this way it appears as rich results more likely to capture mobile user’s attention.
Additionally, it’s wise to avoid pop-up or interstitial ads that could annoy mobile users and drive them away from your site. Furthermore, testing your website on multiple devices will give you insight into its performance so you can make necessary modifications as required – this will ensure it is optimized for mobile and achieves the best SERP rankings possible.
2. Create content that people want to read
Create content people want to read if you want to draw more visitors and keep them on your website for extended periods. Make your writing easy for readers by including visual elements that make reading engaging, such as images. Use infographics as well to break up large blocks of text or present complex data in an approachable format.
Establishing meaningful connections with your target audience through creating compelling content they’ll enjoy reading can help increase brand visibility online. Search engines reward helpful and trustworthy articles with higher search engine rankings; creating relevant pieces will establish bonds with readers while drawing in qualified leads to your business.
One of the key aspects to keep in mind when hiring an SEO agency is their ability to create high-quality content that your target audience wants to read. They should understand your target market’s needs and challenges before offering solutions that meet those requirements. Furthermore, they should create compelling titles and meta descriptions for every keyword targeted.
Data-driven reports should also be available, showing the results of their work, such as organic traffic, paid search results and clickthrough rates. If an agency cannot produce this type of report then it likely won’t be the right fit for your business.
3. Optimize your social media profiles
Social media profiles provide an ideal way to reach new customers and enhance engagement. When optimized properly, they can even increase your visibility on Google SERPs for brand queries. When optimizing a profile correctly it can improve its visibility on SERPs for branded queries; optimizing can include including relevant keywords in your name, handle, bio and posts or photos and using hashtags related to them; as well as adding alt text (which aids accessibility while helping search engines understand what the photo depicts).
You can optimize your social media pages by producing high-quality, engaging, and shareable content. Regular posts are key for building trust with audiences while showing activity on these channels. Make sure your profile contains your contact info as well as a link back to your website – answering any queries quickly can have an incredible effect on SEO efforts!
Finally, to maximize the performance of your social media pages you should incorporate keywords that match those on your website into the domain name, headers, subheadings, links, image names, and alt texts of all posts and images. For instance if you specialize in outdoor travel adventures to Southwest USA then using these same keywords on social media profiles would be appropriate.
Optimized social media profiles are just as vital to business as websites are, helping increase organic traffic to your site and increasing brand visibility on Google SERPs. The top SEO agencies will craft an appropriate social media strategy aligned with your audience that includes strategic keyword inclusion. In addition, they may find relevant directories or partner with other websites for guest blog postings to optimize off-site optimization further.
4. Create a link building strategy
Link building strategies are an integral component of SEO. They require creating quality content that draws in links from other websites; however, not all links are created equal; to maximize search engine rankings success it is crucial that links come from niche-relevant and high authority sites – tools like Semrush can help identify them.
Producing high-quality content that is linkable requires research, analysis and careful planning. Social media promotion of your work is also key; purchasing links or engaging in link schemes are prohibited as these can damage search engine rankings and harm reputations.
To successfully develop a link-building strategy, it’s essential to know what kind of content your target audience wants and needs. Once this information is in hand, creating content to attract links should become much simpler.
One way to gain links is to write blog posts that target topics of particular interest to your audience, giving them more information they are researching, which increases the odds they will share your content. Another strategy for garnering backlinks is creating a resource page which lists useful resources for your industry – this allows businesses in it to connect and potentially exchange links; or you could try reaching out to bloggers in your niche asking them for one!
5. Create a content marketing strategy
Content marketing can be one of the best strategies for building trust with customers in an age where advertising can often fall flat. By creating content that addresses customers’ questions or provides useful information, businesses can become industry experts – thus standing out among competitors and increasing the chance that their target audience turns to them when in need.
To produce effective content, it’s essential to have a comprehensive strategy in place. This can help you establish goals and KPIs to measure success as well as identify channels you will use to promote it. In addition, having this clear plan in place makes tracking its performance and making any necessary adjustments easier.
A solid content marketing strategy should consist of multiple channels, such as social media, email marketing, native content recommendations and paid search. Your selection should also take into account what channels best suit your audience and are most likely to drive results.
Create a content marketing strategy can be time consuming, but essential for any business looking to expand their online presence. By following these tips you can produce content more likely to rank highly on search engines and draw in new visitors to your website.
Do not neglect optimizing your content for mobile, producing high-quality articles people want to read and forming relationships with influencers in your field. By employing these SEO agency techniques, you can increase the performance of your content while increasing visits to your website, leading to more leads and sales opportunities – so stay patient in your content marketing efforts!