Traffic Building – Using Conversion Optimization to Build Your List and Conversion Rate Optimization

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By Adrian Cruce

Conversion optimization is all about changing web traffic into leads and sales. This can be done by any SEO Company, but many offer packages that include paid advertising as well. The term “conversion” pertains to turning a lead into a sale. In order to turn a lead into a sale, the online marketing and search engine optimization need to be in place. Conversion rate optimization is simply the process of raising the expected percentage of site visitors or potential customers to take a selected action.

It’s also known as conversion tracking or conversion performance optimization strategy. In the simplest terms, it’s a way to track the results of your marketing efforts. Conversions aren’t very difficult to track. All you need to do is visit your landing page – whatever it is your target market is visiting to find out more about your company – and add a few buttons that encourage visitors to convert to sales.

Ideally, you want to find a lead capture page where you can capture website visitors before they leave. Conversion optimization strategies work best when they are integrated into a larger overall SEO strategy. This ensures that the various components of your landing page are relevant and well organized. Conversion rates will be higher when the website visitors are given the proper reasons to convert rather than just being treated like traffic.

For example, if you’ve designed your website to make it easy for the customer to leave in just a few clicks, you will want to ensure that they are given a reason to do so. Perhaps you could add a pop-up box or a suggestion box where the user came to read more about your company. A call to action is another crucial component of conversion rate optimization that can be used to get conversions.

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Many online marketing companies focus primarily on pay-per-click and paid advertising. While these forms of traffic generation may generate a small percentage of conversions, you are still paying for them whether or not they result in a sale. Conversion rate optimization should be more about bringing targeted traffic to a website and encouraging the visitor to either buy or click on an affiliate link. It’s also important to realize that without traffic, there will be no sales, no revenue and no success.

There are several factors that go into a conversion rate optimization strategy. One of the most important is the type of traffic a person is coming to your site. If the user came to your site through a natural search, you’re probably looking at a conversion rate of around 30%. However, if the user came to your site via a PPC campaign, you could have much higher conversion rates because of the targeted nature of the campaign. Conversion rate optimization campaigns work best when integrated with other successful strategies such as pay-per-click advertising.

You can find conversion reports on Google Analytics, Yahoo Web analytics and Microsoft’s e-commerce conversion tracking system. These three reports are all different from each other, but provide useful information for understanding how you are performing in regards to getting clicks and conversions. Understanding which of these reports will give you the most information is the first step in setting up your next ad campaign. Google Analytics is free, but the other two reports require that you subscribe to their services.

Conversion optimization is an important factor in the success of a website, because it determines the final conversion rate of each visitor. The best conversion rate optimization strategies involve careful planning, a strong return on investment and consistent effort. Remember, traffic is king but converting visitors to customers is what really keeps the money coming in. If you are looking for a way to increase your website traffic and conversions, then you may want to consider these three great conversion rate optimization tools.

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