Businesses and other organisations need copy written for a variety of purposes. Today, most of the
copy that we write is for SEO. However, our versatile team can write quality copy for any purpose.
Everyone who owns a smartphone or laptop can write content. You could still get away with using a
pen and paper if you wanted (although sending your work in might be a little bit slower). The point
is, everyone has the tools necessary to write, yet only a small percentage of us possess the skills to
craft our words with purpose. When businesses are in cost-cutting mode, they neglect the
importance of things like copywriting, as they assume anyone can put words together.
If you want your content to be just as effective for the people who read it as it is for the crawlers and
search engine bots that look at links and keywords, you need to be willing to invest in the services of
experienced copywriters like us.
Simply slapping a few keywords in the midst of your articles might work, to some extent, but you will
be shooting yourself in the foot. Your human readers will feel the awkwardness when they read a
passage that has had a keyword awkwardly stuffed in. You want a writer who can slot those
keywords in without anyone noticing, making them read as naturally as possible.
Remember, your SEO isn’t going to be effective if, in the process of achieving its means, it alienates
your audience. When you are operating content for SEO, you should always remain mindful of how
readers will react. They want good content and they want it to read as if it was written by a
Trimming the Fat
Give a bad copywriter a word count and they will find a way to hit it with their introduction alone! If
you want high-quality copy that is worth reading, you want a copywriter who will trim away all the
excess and the repetitions, and who will focus on filling the page with worthwhile content.
Tricks of the Trade
There is no substitute for experience. Even a very talented writer will struggle to produce good copy
at first. It takes time to learn how to work the keywords in, how to break up your work, and what
kind of language to use. All of this comes with experience. The words of a copywriter who has
worked for years are always going to be worth more than the words of a less experienced writer.
All of us have been writing high-quality copy for a long time. We’ve already made, and learned from,
all the usual mistakes that trip up inexperienced copywriters.
When you hire us to write your copy, you can be assured that you are getting talent and experience
for your investment.