Marketing Solutions to Complement Your Web Design

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By Boris Dzhingarov

If you want to succeed in business you’ll need ambition, passion for what you’re doing, and a great product or service to sell to consumers. There’s one thing that’s even more important than that, however: a great website. Your website is the most important marketing tool you have, as it’s where the majority of potential customers will find you, so it’s essential that you take the design and look of your website seriously. A well-designed website can also help build your brand recognition, but this can be even more effective when you have other marketing solutions that complement your web design.

Business Cards

Having a strong website must be the first priority of any new business owner, but their second priority should be obtaining high quality business cards. Entrepreneurs should carry their business cards everywhere, as you never know when a potential new customer or client will cross your path. Your business card must be instantly striking with a strong visual appeal, but it also helps if its style matches that of your website. Those who take an interest in your business card will undoubtedly take a look at your website, so having a matching design will make you look professional and a business that can be trusted. It’s easy and inexpensive to make your own business cards to the same design as your website, so don’t waste time in doing so.

Online and Offline Letterheads

Whilst emails have transformed the way we communicate in business and in our everyday lives, there are some times when only a physical letter will do. Sending a letter rather than an email can be a great way to clinch a deal or to communicate important messages, but if you use plain, boring paper, the impact could be lost. Your professionally designed business logo should always feature on the letterhead of your paper, and it’s even more powerful when the upper section of the paper contains a design taken from your website. Add this letterhead to your emails as well and you’ll create a unified approach that will really get you noticed.

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Social media marketing can be a great, cost effective way to promote your business, especially in its early stages, so you should set up profiles on sites such as Facebook, Twitter, and Instagram as soon as possible. There’s still a role for more traditional forms of advertising, however, and sending brochures outlining your products and services can be an excellent way to generate publicity and sales. This will only work if the brochure looks good and is of the highest quality and copying the style of your professionally designed website can be a great way to achieve this.

When you have a stylish website that reflects the values of your business and brand, it makes sense to replicate it as much as possible. Your business card is especially important, so have one that closely matches the design of your website; by doing so you’re helping to create a strong visual image that becomes associated with your business as a whole. This same design can also be adopted for use on all your marketing and promotional materials, from letterheads, brochures and flyers, to banners and pens.