How to Use Infographics as a Marketing Tool

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By Boris Dzhingarov

Infographics, images that are designed to convey information to the reader, have become an increasingly common sight in recent years. Infographics are regularly shared across social media, and this is just one of the reasons that they are such an effective marketing tool. When they are used right, of course.

Below are five tips that any business can follow in order to make killer infographics a core component of their next marketing campaign.

Let Your Users Land In Style

First impressions are very important when it comes to marketing your business, and you only ever get one chance to make a good first impression. Your website landing page will be the first thing that a new visitor sees, and for many, it will be their first encounter with your business in any capacity. Anything that you can do to create a captivating landing page that makes users want to dig deeper into your website or business should be considered.

Adding infographics to your landing page can be an excellent way of instantly importing as much useful information as possible. For example, if your website is dedicated to a specific product or service that you provide, an infographic that summarises the key features and other vital statistics can help a user to make a decision about whether to proceed further without having to click through a bunch of different pages first.

In the past, many businesses utilized bullet lists of text in order to highlight their unique selling points and the value they offered to their customers. An infographic is a much more concise and modern way of achieving the same thing. Internet users today are not working with the same strict data limits and low speeds that they once were, there is, therefore, nothing wrong with using images rather than text to convey information.

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Use Them To Summarise Newsletters

To many people today, email marketing can seem like quite an antiquated and ineffective way of doing things. After all, the number of us signing up for regular email newsletters today is much smaller than it once was. But the picture is more complicated than this. While there may be fewer people overall receiving these letters from businesses and websites today, the percentage of those people who actually care about the newsletter and are likely to engage with it is much higher than it used to be.

There is no question that email marketing is very easy to get wrong and quite difficult to get exactly right. It stands to reason that if the emails you are using to market your business are low quality, you won’t be able to generate a great deal of Interest through them. Infographics provide businesses with a simple but very powerful tool for making their email marketing much more engaging. Infographics enable you to easily summarise key information and enable your readers to take in important information quickly and efficiently.

For example, if you are sending out a newsletter with the details of a brand new product line that you are offering, a simple infographic can immediately bring your readers up to speed on exactly what the new product is and what its key features are.

Create Engaging Slideshows

An infographic is an excellent way of quickly conveying simple information to an audience. However, you will often find that a single infographic can only contain so much information before it becomes unwieldy. Fortunately, you can still utilize the same format while providing your audience with more in-depth information.

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A simple way of doing this is to take each point of key information in your infographics and create a more detailed slide for each. You can then compile these slides together into a slideshow that can accompany your infographic. Users who are only after a quick overview of the information will be well served by the initial infographic, while those who are looking for something more in-depth can then click through your slideshow.

Share Them On Social Media

Anyone who spends a reasonable amount of time on social media, especially if they follow many of the businesses that they use in their daily lives, will have encountered numerous infographics on these platforms. Infographics lend themselves well to social media platforms for a variety of different reasons.

First and foremost, it is the nature of an infographic to provide information to users quickly and efficiently. For someone who is busy scrolling through their social media feeds, the ability to take in lots of information from a single image is invaluable. Not only are infographics genuinely useful to users, but they are also highly shareable. A killer infographic can rapidly go viral, and there have been several instances of this over the last few years.

Any experienced marketer can attest just how important social media sites are for the modern marketing landscape. The right campaign, one that manages to cut through the rest of the noise and get your business to the top of users’ feeds, can bring the kind of returns that are hard to find elsewhere. Creating viral content is notoriously difficult, especially if that is what you are trying to do from the outset. However, once you begin to learn what works and what doesn’t for your audience, infographics are one of the more reliable ways of generating shareable and potentially viral content.

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Highlight Your Key Features And Achievements

Creating infographics will give you a great deal of control over exactly what information your audience is presented with. When you have a new product or service to launch, a common worry is that the reviewers and journalists who cover your industry might miss the point or otherwise present your product in a less than ideal way.

When do you create your own infographics, you have complete control over what information is put forward and how it is conveyed. You can even take the initiative yourself and send relevant infographics out to reviewers and journalists as a resource for them to use.

When they are used to their full effectiveness, infographics are amongst the most powerful weapons in the modern marketer’s arsenal. Not only do infographics make it easy for users to pick out the information that they want, but they are also a highly shareable type of content and are perfect for social media marketing. If infographics are not something that you have previously experimented with, now is the perfect time to start.