2018 was a big year for SEO. Whether it was the recent changes in Google’s management team, the numerous algorithm changes and the “YMYL” debacle, or the advent of mobile first indexing, SEOs everywhere had to reshuffle their deck and find ways to cope with these new realities. It also offered us a glimpse into … Read more
There are a lot of misconceptions about duplicate content and how it is handled by search engines. In simple words, duplicate content is, quite simply, content that appears online on more than one website or URL. This means you can have duplicate content on your own site, but we will get to that later. There … Read more
While the benefits of SEO are obvious to those of us in the know, a lot of people may still be suspicious about it. Many businesses are still lagging behind and reluctant to focus more of their marketing dollars towards SEO. However, ignoring SEO today is a surefire way to get overshadowed by your competition, … Read more
Too many people tend to have tunnel vision when it comes to SEO and only seem to want to focus on the big G. The reality is that while Google holds a significant majority of the search engine market, it could actually pay to give a little more attention to its competitors. Literally billions of … Read more
They often say that familiarity breeds contempt, and the same can be said about your blog. While it may have performed well for much of its life, the truth is that people have short attention spans and are always looking for something new. While they might not completely abandon your blog, they might start to … Read more
International search engine optimization is critical if you want to successfully reach out to a truly global audience. However, there are few who know what it is. Fewer understand how to do international search engine optimization correctly, much less profit from it. In this article, we’ll explain exactly what international SEO is and how to … Read more